BRAZUCAS — We the footballers! We’re Brazilians. Okay, the whole world knows it already. Neither the craze of football or soccer is a matter of discussion over here nor do we want to demonstrate the passion of the South Americans for football. But yes; let’s find out the fact of the matter behind Brazuca rather Adidas Brazuca. Brazuca might have roots in Brazil but Adidas Brazuca is a real made in Pakistan masterpiece to be used in the 2014 FIFA World Cup. Adidas Brazuca is the official ball of the 2014 Fifa world cup which is manufactured in Sialkot, Pakistan. This name “Adidas Brazuca” was selected by a public vote that received responses from more than 1 million Brazilian football fans; “Brazuca” received over 70 per cent of the vote. Brazuca is a slang word used in Brazil for expressing Brazilian pride or being a typical Brazilian.
Football is although not sweetheart sports in Pakistan, as the Pakistanis are mainly the adorers of Cricket or to some extent of the Field Hockey which is the national sport of the country. However recently, some homeless and underprivileged but brave youngsters from a very backward area of Karachi have proven that Pakistan can also produce a surprising talent in the world of football. Pakistan reached the semi finals of the Street Child World Cup 2014 which took place in Rio, Brazil and Pakistan remained the best team in terms of goal average. Currently the Pakistani football team ranks in the 150’s among all football playing nations. It is sadly mentioned here that Pakistan was considered admirable in the 1950’s in the world’s most cherished game but unfortunately the momentum was not carried on by the local governing bodies in the country. There exist lack of professionalism and no-conformity with the International standards in the football bodies of the country and the organizations are divided in many groups.
But apart from all this, Pakistan is a regular participant in the international football competitions. Yes, this is true; the world football fans would have hardly any idea about Pakistanis who export more than 40% of the balls to the world. Even in this 2014 Fifa World cup, the ball is produced by Forward Sports a partner of Adidas which is based in the Sialkot district of Punjab, Pakistan. Sialkot is the fifth largest economic center of the country and it is the world’s largest producer of hand-sewed footballs. Pakistani football industry also suffered from a major set-back in the past due to the child labor deployed in this business, however it was curtailed by implementing new policies in accordance with the international standards and Pakistan is now fortunately back in the market. The production of football of the local factories in Sialkot amounts to 40~60 million footballs a year. More than 3,000 Adidas Brazuca balls are manufactured and supplied by Forward Sports Pakistan for the 2014 Fifa world cup.
The Pakistanis must feel pride of Forward Sports Pakistan and hundreds of other big and small units involved in the football making business. After the scandalous past for the child labor, this is a real achievement of Forward Sports Pakistan who is the primary partner of Adidas. This company has now become the largest football producer in Pakistan.
Adidas Brazuca, the real made in Pakistan masterpiece has gone through the meticulous “thermal bonded” technology and it has been tested by hundreds of footballers and numerous teams from ten countries over a period of two and a half years. The balls are subjected to heat, humidity, and high intensity UV rays to see how they’ll cope with the harsh Brazilian sun. The colours and ribbon design of the ball panels symbolize the traditional multi-coloured wish bracelets (fita do Senhor do Bonfirm da Bahia) worn in the country, in addition to reflecting the vibrancy and fun associated with football in Brazil.